Digital Strategy

In my various roles I have managed social media and search advertising campaigns on Facebook, Twitter, Pinterest, LinkedIn and Google AdWords.

During my time at the Andrew Young School at Georgia State University I have led digital strategy projects including large scale data migrations and internal process audits.

I have also coordinated influencer marketing campaigns leading to placement in blogs, promotional giveaways and brand collaborations.

Giving Kitchen Digital Marketing

I manage the web presence for Giving Kitchen, a nonprofit organization which provides emergency assistance to food service workers.

Raising Resilience Campaign

I am leading the digital media strategy for Children's Healthcare of Atlanta's Raising Resilience campaign promoting pediatric mental health.

Andrew Young School Open Access Research Migration

As part of the Digital Landscape Initiative undertaken by the Andrew Young School of Policy Studies I led the migration

Andrew Young School Digital Communications Audit

I lead a year-long internal digital communications audit of 15 departments and research centers of the Andrew Young School of

Bert Adams Annual Digital Campaign

In order to capitalize on the seasonal purchasing cycle for Boy Scout Summer Camps I created an annual paid social

Blast into Scouting Campaign

  I created the Atlanta Area Council's 2017 fall membership drive digital media campaign around the larger annual campaign theme:

Boy Scouts & Baseball Geofenced Ads

  This campaign celebrated the inaugural season of SunTrust Park, across the street from the Atlanta Area Council of the

Durango Leather Company Influencer Campaign

I organized an influencer campaign for Durango Leather Company which included placement in nine lifestyle blogs and culminated in a brand