Bert Adams Annual Digital Campaign

Bert Adams Scout Camp Social Media CreativeIn order to capitalize on the seasonal purchasing cycle for Boy Scout Summer Camps I created an annual paid social media campaign structure for Bert Adams Scout Camp.

A set of ads run in the late summer, on Facebook and Instagram, encouraged return customers to renew their reservations.

A second set in the fall promoted the camp to customers in emerging markets across the southeast.

A third set in the Spring promoted camp as an option for individual youth who were unable to attend with their Troops due to scheduling conflicts or other issues.