Giving Kitchen Digital Marketing

I manage the web presence for Giving Kitchen, a nonprofit organization which provides emergency assistance to food service workers. The website is built on Squarespace with integrated Salesforce forms for lead generation and case management.

The site sees approximately 30,000 visitors per quarter and processes over 2,700 requests for emergency assistance per year. These requests are then routed, via Salesforce automations, to case workers who reach out to each client by phone within 48 hours. Since inception, Giving Kitchen has provided over $13 million in aid to more than 15,00 food service workers via this process.

Giving homepage

Giving Kitchen’s National Expansion Efforts

As part of the organization’s national expansion I am leading an effort to re-build the site to better accommodate a wider audience. This will include a streamlined user experience for food service workers in crisis and better support for translation services.

Personalization and user experience journeys will be the driving force behind the redesign of Giving Kitchen’s digital footprint. My team will build a multi-channel communications flow that guides food service workers through the intake process. This will ensure that they complete the necessary forms and receive aid as quickly as possible. I will also collaborate with internal fundraising teams to build donor engagement and nurturing flows to ensure continued funding of our critical work.