The cases, spotted by a Reddit user called “Lonz123,” suggest Apple will dub the $699 6.1-inch LCD model the “iPhone 9.” This would place the device, branding-wise, between last year’s iPhone 8 and iPhone X models — the latter of which uses the Roman numeral for 10, according to Apple marketing literature. The $899 5.8-inch OLED model that serves as a successor to last year’s iPhone X will be called “iPhone XS,” echoing the previous naming conventions where a numbered phone release is followed by an “S” year with minimal design changes. In keeping with this, the listings suggest the $999 6.5-inch OLED model will be the “iPhone XS Plus,” also following Apple’s previous naming conventions.
This looks an awful lot like my guess from earlier this week. I just can’t see Apple moving away from numbering this year. It would add too much confusion for the average consumer.
It is a little weird that the “S” would capitalized and come directly after the “X”. I figure there’s going to be at least a space between them to denote a pause.