From Ad Age, Budweiser and Jim Beam team up for new beer:
Budweiser in September plans to release a limited-edition brew called Reserve Copper Lager that is aged on Jim Beam bourbon barrel staves. (Staves are wood pieces that makeup bourbon barrels.) Before then, the two brands will begin appearing together at bars. The “beer and a bourbon shot” promotion kicks off this month.
Beam Barrel Aged Budweiser seems like a no-brainer to me, and I’m surprised they didn’t come up with it sooner. Barrel-aging is really taking off in the craft scene right now. I’m glad to see trends and new styles bridging the gap into the macro-brewing space too. Anything to bring more variety to the table.