Today, we’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been tagged in and view other business profiles.
I am over the moon excited about this. It’s honestly been my biggest complaint about Instagram since I started working in the social media industry.
Instagram themselves don’t seem to be all that excited though. The post on Instagram’s own blog doesn’t include a single quote from their leadership team. Instead it includes this quote from the CEO of HootSuite:
The scheduling and publishing of Instagram content has been the number one request for our 16 million customers…Hootsuite is excited to partner with Instagram to make this happen.
Telling isn’t it?