In 2016 I developed a new tagline for Bert Adams Scout Camp: The Camp for Every Scout.
This camp is unique within the Boy Scouts of America for serving all of the organization’s age groups through various programs throughout the year including three summer camp offerings.
To emphasize the versatility of the property I worked with the camp leadership to create alternate sub-branding for each age group including relevant activities.
Versions of this tagline were then implemented on print and digital marketing materials for the camp’s various offerings:
