The Camp For Every Scout Tagline

The Camp for Every Scout Tagline Branding for Bert Adams Scout CampIn 2016 I developed a new tagline for Bert Adams Scout Camp: The Camp for Every Scout.

This camp is unique within the Boy Scouts of America for serving all of the organization’s age groups through various programs throughout the year including three summer camp offerings.

To emphasize the versatility of the property I worked with the camp leadership to create alternate sub-branding for each age group including relevant activities.

The Camp for Cub Scouts Alternate Branding Version
Alternate version for Cub Scouts (Ages 5-10)
The Camp for Cub Scouts Alternate Branding Version
Alternate version for Boy Scouts (Ages 11-17)

Versions of this tagline were then implemented on print and digital marketing materials for the camp’s various offerings:

Cub Scout Overnight Camp Web Banner featuring "The Camp for Cub Scouts" tagline
Cub Scout Summer Camp Web Banner featuring “The Camp for Cub Scouts” tagline.
Boy Scout Summer Camp flyer featuring "The Camp for Boy Scouts" tagline
Boy Scout Summer Camp flyer featuring “The Camp for Boy Scouts” tagline
Web banner including "The Camp for Leaders" tagline
The Camp for Leaders web banner graphic