Eagle Scout Recognition Ceremony Branding

Atlanta Area Council Eagle Scout Recognition Ceremony Branding

The Atlanta Area Council’s Eagle Scout Recognition Ceremony was an event without a cohesive brand. In 2016, I designed a visual identity for the event around the iconic Eagle Scout Medal drawing heavily from the colors of the medal’s ribbon.

In Photoshop I created color-tinted versions of the Eagle Scout Medal in Scouting Red and Scouting Blue and placed them behind an unaltered photograph of the medal. The resulting mark simulates an overprinted or Anaglyphic 3D effect with paired effectively with the Press Style typeface.

This branding was then applied to print materials and digital assets promoting the ceremony to prospective sponsors and attendees.

Postcard promoting the Eagle Scout Recognition Ceremony
A direct mail postcard inviting Eagle Scouts to attend the Recognition Ceremony in 2017
2018 Eagle Scout Recognition Ceremony souvenir program
The front cover of the souvenir program for the 2018 Eagle Scout Recognition Ceremony