From Wired’s Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be:
For starters, it means you don’t need to worry that your feed will become populated with shows nearly identical in structure and length as podcasters rush to optimize around the new data—the doomsday podcast equivalent of, say, pivoting to video.
This article has been blogged near to death at this point by podcasters and advertisers alike. However, I think many people have missed this key section.
One of the big fears of increased interest in the podcasting medium has been that showstopper will become same-y as advertisers gain more influence. The current analytics seem to show that this will not be the case.
Anyone who ventures past the NPR and Gimlet Media realm of podcasting should hopefully know that by now. Shows like Maximum Fun’s My Brother, My Brother and Me have done a fantastic job of integrating ads into the content for years. Nate Dimeo, of Radiotopia’s The Memory Palace, recently supplemented his advertising supported content with a residency at The Met.
Podcasters across the industry are playing with form, show structure and monetization models in a way unlike the infamous “pivot to video” of four or five years ago. It gives me a lot of hope for podcasts as a medium and generally makes me skeptical of pieces like the above from Wired.
This past weekend I had the pleasure to appear on Listen or Don’t with Tim and Paul, an internet radio show/podcast run by my dear friends Tim Miller and Paul Mayersky. Tim and Paul are fantastic guys with great taste in tunes and comedy, and their show is a great outlet for those tastes. I was honored when Tim asked me last month if I was interested in appearing on the show, and had an absolute blast in the studio with them.
Though they don’t know what to call it, Tim and Paul’s show is a great content curation. They have excellent segments like “Guilty Pleasure” songs, weird news, movie reviews and Tim’s album of the week (which is always a treat, though we didn’t have time for it on this episode). Topics on this week’s show included: snow sculpture, iPad hoaxes, The Academy Awards, and of course the origins of the term “qurl”. You can listen to the show in podcast form after the jump if you’re so inclined.
Listen or Don’t with Tim and Paul- Episode 6 Season 1 (March 1, 2013) by Listen Or Dont Withtim & Paul on Mixcloud
Listen or Don’t airs live on bearcastradio.com on Friday nights from 8pm-10pm with live trivia, request periods and more in-studio eccentricities. You can also subscribe to the show on Mixcloud to receive the podcast version when it’s uploaded each Saturday after the recording. And don’t forget to follow Listen or Don’t on twitter for updates throughout the week as well as interaction during the show.
I’m also excited to announce that Tim is one of my partners on an upcoming YouTube project that’s in a similar vein. I’ll have more on that once the details and logistics get ironed out, but we’re hoping to get off the ground this summer. If you’re into music and/or popular culture and want to get on board with this one shoot me an email.